Keeler Talks IP & Furniture

Furniture Today's Editor-in-Chief Ray Allegrezza recently interviewed Keeler Furniture's Tom Guido about Keeler's philosophy when it come to protecting innovation in the furniture industry through intellectual property right.  The video can be seen here.

Mr. Guido's comments ring true; "knockoffs" of both furniture and related hardware are increasing due to outsourcing.  Getting a company and its suppliers to understand and leverage the value of intellectual property makes all the difference in procuring, protecting, and managing a company's intellectual property assets.