Tuesday, August 17, 2010, 8:23 AM

Award Winning Logo

Thomas & Gray's new logo was recently named one of the top 10 logos of the year by 2010 How Magazine Logo Design Awards. The mark, shown below, emphasizes that furniture companies need to establish brand recognition on the brand level and then extend that to collections and even pieces. This can be coupled with celebrity licensing (e.g., Thomasville's Hemingway collection) to further protect the name and brand identity of the furniture company and its collections.

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